WBD at Cannes Lions Festival 2024
Project Lead: Katie Jackson
Additional Designers: Erin Smith, Sharon Wu
Our goal was to demonstrate Warner Bros. Discovery’s ongoing strategy for the advertising industry's future in an approachable and chic environment. We designed the environmental graphics for the yacht experience, where sales partners would conduct business-building meetings with CMOs and high-level executives to advance our conversations and lead to follow-ups post-Cannes Lions.